About and editorial policy

About London Design Index

London Design Index is published by AI Ratings for product and digital leaders comparing product-design partners.

Editorial scope

The index covers product design, service design, research, design systems, and related delivery. Campaign work qualifies only when it supports a verifiable digital product.

How positions are set

Editors apply the five published dimensions. Scores are equal-weight means, and payments do not enter the calculation.

Corrections

Readers and agencies may submit a dated public source. A fact, score, or position changes only after the complete evidence is reviewed.

Commercial policy

No position is sold. AI Ratings publishes the rubric and evidence links so buyers can inspect the judgment.

Read the full methodology