London Design Index
Rank 10 / rated 2026-09-04

Elsewhen

A London product consultancy for organisations modernising internal workflows or customer software with design and engineering together.

7.6

Fit for this rating

Best for: enterprise, finance, and software teams that need discovery to continue into a working product

Not the right fit for: consumer brand work where visual identity and campaign reach dominate the brief

Elsewhen combines product strategy, design, and engineering. Its published Spotify study is useful because it examines the workflow of a design organisation, not only a customer-facing interface.

Five dimension scores

London and UK delivery evidence9.0London-based practice with named enterprise delivery.
Product design depth8.0Strategy, design, and engineering form a complete product offer.
SaaS, AI, and complex-software fit8.0Strong fit for enterprise workflows and AI-enabled software.
Research and accessibility7.0Workflow research is visible, but public testing trails vary across the portfolio.
Shipped work and source quality6.0Useful primary material, with limited detailed third-party project corroboration.

Workflow and delivery relevance

The Spotify material shows Elsewhen studying how a design organisation works, which is valuable evidence for internal tools and process-heavy software. The wider product and engineering offer can take that work beyond recommendations.

The public evidence base needs stronger outside support. Before shortlisting, ask for a client reference, a comparable shipped product, and the exact people who will own research, design, and engineering.

Elsewhen work librarySpotify design-workflow case

Rating history

Initial London rating at 7.6. Enterprise workflow fit is good; external evidence depth holds the score down.