London Design Index
Rank 8 / rated 2026-09-04

AKQA

A brand-and-product network for global London organisations whose digital experience is tied to a flagship market presence.

8.0

Fit for this rating

Best for: international brands joining product, commerce, campaign, and experience work

Not the right fit for: a software company buying a tightly scoped product-design team

AKQA has a long London history and substantial digital capability. Its fit improves as the brief becomes more integrated across brand and product, and weakens when the buyer needs transparent specialist product capacity.

Five dimension scores

London and UK delivery evidence9.0Deep London market presence and global-client relevance.
Product design depth8.0Strong digital product capability inside a wider brand and experience practice.
SaaS, AI, and complex-software fit7.5Technology work is substantial, but dense SaaS evidence is not the centre of the public portfolio.
Research and accessibility7.5Research capability exists, while project-level decision evidence is uneven in public.
Shipped work and source quality8.0A large work record and external market profile support the entry.

Integrated experience work

AKQA can be a sensible choice when the product is one expression of a larger brand and commercial programme. Global reach and a London base suit organisations coordinating markets and channels.

The buyer should still ask for a complete recent software case, the named product team, and the proportion of work performed in London. Awards and launch material do not prove the handling of states, permissions, research, and post-release iteration.

AKQA work libraryUK and Ireland UX agency profile

Rating history

Initial London rating at 8.0. London and enterprise strength are established; concentrated software and research proof is less visible.